Management & Marketing no. 4 / 2011

	A contingency theory approach to market orientation and related marketing strategy concepts: does fit relate to profit performance? Richard A. HEIENS Larry P. PLESHKO Larry P. PLESHKO [ Abstract ] :: [ Pdf ] A comparative approach of the generic strategies within the hotel industry: Romania vs. USA Ovidiu-Niculae BORDEAN Anca BORZA Daniel GLASER-SEGURA [ Abstract ] :: [ Pdf ] Barriers in innovation and knowledge management in the Romanian emergent economy Constantin BRATIANU [ Abstract ] :: [ Pdf ] Clusters of consumer behavior for food and near-food products in Romania Nicolae ISTUDOR Corina PELAU [ Abstract ] :: [ Pdf ] Perceived benefits of customer loyalty programs: validating the scale in the Indian context Sunny BOSE Venu Gopal RAO [ Abstract ] :: [ Pdf ] An empirical analysis of after sales service and customer satisfaction Nazim HUSSAIN Waheed Akbar BHATTI Azhar JILANI [ Abstract ] :: [ Pdf ] A multi-agent system with application in project scheduling Constanta Nicoleta BODEA Ileana Ruxandra BADEA Radu-Ioan MOGOS [ Abstract ] :: [ Pdf ]		The complexity of foreign exchange inter-connectivity with macro-financial related variables: analytical perspective on the CEE markets Adrian Morar TRIANDAFIL [ Abstract ] :: [ Pdf ] Improving sport brands’ reputation through marketing events Vlad ROSCA [ Abstract ] :: [ Pdf ] Life-style orientation and contents of websites in personas industry Dauw-Song ZHU Chih-Te LIN Chien-Ta (Bruce) HO [ Abstract ] :: [ Pdf ] The relation between supply chain performance and supply chain governance practices Emil CRISAN Ilie PARPUCEA Liviu ILIES [ Abstract ] :: [ Pdf ] The public clerks and their perception towards work in the Romanian national economy Tanase STAMULE Marius VACARELU Meral KAGITCI [ Abstract ] :: [ Pdf ] Developing human resources through international assignments: a realistic strategy for Romanian employees? Ruxandra CIULU [ Abstract ] :: [ Pdf ]



	Conferences 2011.10.14-15 International Conference on Business Excellence, October 14-15, Brasov, Romania [ archives ] Publications The Corruption An Economic and Social Analysis , Tudorel Andrei, Ani Matei, Ion Gh. Rosca Romanian Public Management Reform. Theoretical and empirical studies. Volume 2 - Civil service , Lucica Matei Archives » Journal no. 4 / 2011 » Journal no. 3 / 2011 » Journal no. 2 / 2011 » Journal no. 1 / 2011 » Journal no. 4 / 2010 » Journal no. 3 / 2010 » Journal no. 2 / 2010 » Journal no. 1 / 2010 [ journals archives ]

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