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Editura Economica
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Management & Marketing
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Supply chain management and the Romanian transition
Daniel GLASER-SEGURA
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Mapping wisdom as a complex adaptive system
J. Martin HAYS
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Telling the brand story: including news articles in online promotional strategies
Anca Cristina MICU
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Several considerations regarding the online consumer in the 21st century – a theoretical approach
Nicoleta-Dorina RACOLTA-PAINA
Theodora Alexandra LUCA
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Pdf
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Mobile Marketing – the marketing for the next generation
Corina PELAU
Patricia ZEGREANU
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An overview of present research related to the entrepreneurial university
Constantin BRATIANU
Stefan STANCIU
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Differentiation vs. low cost strategies in Romania
Bogdan BACANU
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Evaluating customer satisfaction in banking services
Irina BENA
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Principal component analysis in tourism marketing
Erika KULCSÁR
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Marketing as support tool for public administration
Elena ENACHE
Cristian MOROZAN
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Conferences
2008.10.17-18
International Conference on Business Excellence, October 17-18, Brasov, Romania
2007.10.26-27
International Conference on Business Excellence, October 27-29, Brasov, Romania
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Publications
Managementul riscului bancar
, Leonardo Badea, Adela Socol, Violeta Drăgoi, Imola Drigă
Riscul in activitatea de management
, Costel Ceocea
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Editura Economica
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