management
& marketing
Challenges for the Knowledge Society
ISSN 2069–8887
ISSN-L 1842-0206
The official journal of the
Society for Business Excellence
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The journal is published by
Editura Economica, quaterly

Management & Marketing - authors Adriana Zaiţ

Management and marketing university education. Opinions and trust levels of different public categories
Abstract. The present study intends to identify the main stakeholders' perceptions towards Romanian higher education and to estimate their degree of trust in Romanian universities. Five categories of stakeholders were analyzed: high school students (the future university candidates), present university students, former students (graduates), university professors, employers and public opinion, in general. The geographic area analyzed was that of North-Eastern Romania. The research methodology included: documentary (secondary) research, survey research (based on six questionnaires, with a common number of questions and specific ones), in-depth interview (for professors), analysis and synthesis. The total sample size was of 922 respondents: 195 high school students, 280 present students, 102 graduates, 43 professors, 100 employers, and 202 persons - public opinion. The research findings could be used for specific management and marketing activities for higher education institutions.
Keyword: university education; stakeholders perceptions; degree of trust.
 
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2012.10.12-13
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The Classes of Economic Concentration and the 80% Factor , Cezar Mereuță
Foreign Majority Ownership in the Node Companies of the Main Markets in Romania - Compendium , Cezar Mereuță, Ionuț Pandelică, Amalia Pandelică
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