management
& marketing
Challenges for the Knowledge Society
ISSN 2069–8887
ISSN-L 1842-0206
The official journal of the
Society for Business Excellence
HOME VISION and MISSION EDITORIAL BOARD SUBMISSION GUIDELINES ARCHIVES CONTACT
- Open acces -
  Search in site
Search in
 
  Social Media
 
  Databases listing
» RePEc
        › IDEAS
        › EconPapers
  Special Issues
  Manuscript submission

Submit manuscripts to office@managementmarketing.ro
  General information

The journal is published by
Editura Economica, quaterly

Management & Marketing - authors Alina BARBU

DATA COLLECTION IN ROMANIAN MARKET RESEARCH: A COMPARISON BETWEEN PRICES OF PAPI, CATI AND CAWI
Abstract. Market research through surveys uses several data collection methods, usually: face to face interviews (PAPI), telephone interviews (CATI), online interviews (CAWI). This paper presents the data collection methods currently used in the world and in Romania and a comparison between methods depending on the main criteria of choice: sample size, interview length, target incidence and survey price. Statistical analyses based on these variables lead to an evaluation of the methods on each criterion; this reveals situations where certain methods are more suitable than others, depending on which criterion is most important for the research. The analysis is based on actual price simulations in a marketing research company and is relevant for the current status of market research in Romania.
Keyword: computer aided telephone interviews (CATI), computer aided web interviews (CAWI), data collection methods, market research through surveys, pen and paper interviews (PAPI).
 
Conferences
2012.10.12-13
[ archives ]     
Publications
The Classes of Economic Concentration and the 80% Factor , Cezar Mereuță
Foreign Majority Ownership in the Node Companies of the Main Markets in Romania - Compendium , Cezar Mereuță, Ionuț Pandelică, Amalia Pandelică
Archives
[ journals archives ]     

Home | About us | Conferences | Publications | Archives | Submission guidelines | Contact