management
& marketing
Challenges for the Knowledge Society
ISSN 2069–8887
ISSN-L 1842-0206
The official journal of the
Society for Business Excellence
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The journal is published by
Editura Economica, quaterly

Management & Marketing - authors Anselmo Ferreira VASCONCELOS

PURSUING ORGANIZATIONAL SPIRITUALITY: SOME LESSONS FROM A FINANCIAL SERVICES CORPORATION
Abstract. There has been scant investigation about workplace spirituality focusing on organizational level. Thus, this paper tries to fulfill this gap by recognizing that organizations have been increasingly forced to address other issues than their traditional concerns. Rather, it suggests that companies should be open to embrace other values such as spiritual principles through organizational re-orientation. Accordingly, this paper presents the case study of Serasa Experian, one of the world’s leading economic and financial analysis and information firms. In addition, it proposes a simplified conceptual framework in which both corporate social responsibility (CSR) and internal marketing concept (IMC) constitute the key constructs of a spiritual organization. Finally, the findings suggest that Serasa Experian has pursued an organizational spirituality orientation, yet it has somewhat lost its impetus toward it. Overall, evidence shows that its features, values, and feats are typical of an organization in which spirituality is more than a word, even though it is unaware of it.
Keyword: corporate culture, corporate social responsibility, employees, internal marketing, virtues, workplace spirituality.
 
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