management
& marketing
Challenges for the Knowledge Society
ISSN 2069–8887
ISSN-L 1842-0206
The official journal of the
Society for Business Excellence
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The journal is published by
Editura Economica, quaterly

Management & Marketing - authors Aurelia-Felicia STANCIOIU

Qualitative versus quantitative marketing research
Abstract. Marketing research approach might be accomplished in different ways. In the practical view, we can say that treating it as quantitative and qualitative is more pragmatic and operational.
Keyword: qualitative research, quantitative research, qualitative techniques, sample, sampling, weighting factors.
 
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2012.10.12-13
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The Classes of Economic Concentration and the 80% Factor , Cezar Mereuță
Foreign Majority Ownership in the Node Companies of the Main Markets in Romania - Compendium , Cezar Mereuță, Ionuț Pandelică, Amalia Pandelică
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