management
& marketing
Challenges for the Knowledge Society
ISSN 2069–8887
ISSN-L 1842-0206
The official journal of the
Society for Business Excellence
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The journal is published by
Editura Economica, quaterly

Management & Marketing - authors Stefan STANCIU

An empirical research on the messages transmitted by the universities mottos
Abstract. The purpose of this paper is to present some results of our empirical research on the messages transmitted by the universities mottos. In a global market for higher education, universities must compete for students re-thinking their offer, and their attractors. One of these attractors is the motto of the university, which suggests an inspiring message. Not all universities have chosen a motto, but many of them have done it. We considered 365 such mottos and we performed a frequency analysis of their components. That means, we analysed the most frequent words used and the key meanings associated with them. These meanings are found also in the vision and mission statements of the chosen universities.
Keyword: higher education, meanings, mottos, universities.
 
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The Classes of Economic Concentration and the 80% Factor , Cezar Mereuță
Foreign Majority Ownership in the Node Companies of the Main Markets in Romania - Compendium , Cezar Mereuță, Ionuț Pandelică, Amalia Pandelică
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