management
& marketing
Challenges for the Knowledge Society
ISSN 2069–8887
ISSN-L 1842-0206
The official journal of the
Society for Business Excellence
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Management & Marketing no. 1/2006

Cultural Dimensions in the Romanian Management
Abstract. The success or failure of a national economy is strongly influenced by a set of cultural traits rather than natural conditions or technological factors. Within the international literature there are some models that try to point out the main factors which shape a culture and thereby differentiate the cultures all over the world. Thus, the most known and used model is the Geert Hofstede's one, which is the standard tool used for describing the cultural impact on one economy. Our work tries to emphasize the main components of the Romanian culture. We used our own questionnaire in order to detect how the Romanian culture is positioned on the bases of the Geert Hofstede's cultural dimensions. We have found a very high level of power distance and a low rank of individualism and a medium rank of masculinity (rather masculinity than feminity); the uncertainty avoidance seems to be a high-middle one; as with the long-term orientation, things appear to reveal a moderate one.
Keyword: culture, organizational culture; Romanian culture; organizational behavior; Hofstede cultural dimensions; power distance; individualism; masculinity; uncertainty avoidance; long-term orientation.
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