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Management & Marketing no. 1/2008

Typological aspects of retailers on the background of market concentration

Dan Cristian DABIJA,
Babes-Bolyai University Cluj-Napoca

Nicolae Al. POP,
Academy of Economic Studies, Bucharest

Abstract. Recent evolution of the market globalization, accompanied by rougher competition, implies adaptation of the traders to this new reality. Their work policy will have to attract more consumer segments using the various types of retail and wholesale trade stores. Moreover emphasis is to be put on “reorientation” of demand - especially from young consumers - towards the forms of the stationary trade, impressive by its comfort and simplicity of acquisition.

Keyword: non-stationery trade, trade unit, wholesaler, retailer.

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