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Management & Marketing no. 1/2013
Structural analysis of engineering consulting and design industry
Abstract. Strategic management
models have been evolving in the
business domain on a continuous
basis but the overwhelming majority
of works in this field gives the
impression that it is only the
manufacturing industry that needs
strategy and strategic models, or that
the strategy in the professional
services industry is the same as in the
manufacturing industry despite their
distinctive characteristics and
managerial implications. By using the
Porter’s Five Forces framework for
industry analysis, which evaluates a
certain industry based on five
parameters each focusing on different
challenges a company can potentially
face with, the paper aims at analyzing
the strategic landscape of
engineering consulting and design
companies. The purpose of this paper
is to discuss an interpretation and
adaptation of Porter’s Five Forces
model to professional services
industry, and in particular to
engineering consulting and design
industry.
Keyword: professional services
firms (PSFs), industry analysis,
engineering consulting and design
companies (ECDCs).
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