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Management & Marketing no. 1/2013
An exploratory research on change and performance in small and medium
enterprises in Romania
Abstract. Change is an
underexplored topic among SMEs.
Most studies are concerned with
performance as the outcome of a
company effort, but when
performance is affected (during an
economic crisis) it is interesting to
investigate whether SMEs changed
something in what they previously
did. This exploratory research aims
to identify what are the behaviors of
SMEs in terms of change and
performance. Data were collected
using an online survey with a selfadministered
questionnaire and were
analyzed using cluster analysis. The
initial results revealed the existence
of three distinct groups of SMEs. The
first group consists of companies that
were not significantly affected by the
economic crisis and therefore did not
initiate strategic changes, being
satisfied with the achieved status quo.
The second group consists of
companies highly affected, which
initiated many changes but without
any performance improvement. The
third group consists of firms which
registered high performance level
and yet initiated changes constantly
as a way to preserve future superior
performance.
Keyword: performance, strategic
change, SME clusters, economic
crisis.
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Conferences
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Publications
The Classes of Economic Concentration and the 80% Factor , Cezar Mereuță
Foreign Majority Ownership in the Node Companies of the Main Markets in Romania - Compendium , Cezar Mereuță, Ionuț Pandelică, Amalia Pandelică
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