Management & Marketing no. 1/2014

Exploring linkages between socio-demographic factors and customer loyalty in India

Sita Mishra,
Convergence Institute of Media, Management and IT Studies (Commits), Bangalore, India

Sai Prasad,
Institute of Management Technology, Ghaziabad, India

Abstract. Customer loyalty for specific brands has been an important point in marketing planning. In recent years many organizations have identified the need to become more customer oriented with increased global competition. Marketers have realized the importance of building long-term and sustainable customer relationships that add value both for the customer and the company. This paper attempts to understand linkages between consumers

Keyword: loyalty, customer, socio-demographic Factors, Brand, CRM, Relationship.

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