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Management & Marketing no. 1/2014

Web interfaces for e-CRM in sports: Evidence from Romanian Football

Vlad Roșca,
Bucharest University of Economic Studies, Bucharest, Romania

Abstract. The commercialization of Romanian football has gained momentum during the past decade, as local clubs increasingly focused their efforts on marketing. At the same time, Romanian customers

Keyword: sports marketing, customer relationship management, online marketing, relationship marketing, football.

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