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Management & Marketing no. 1/2014
A country's image as tourist destination for external intermediaries
Oana Vicol,
University Alexandru Ioan Cuza, Iaşi, România Adriana Zaiţ, University Alexandru Ioan Cuza, Iaşi, România
Abstract. Destination image is an important variable of influence for tourist behavior.
Previous studies showed that intermediaries
Keyword: country image, tourist destination, scale validation, instrumental research,
travel agencies.
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