management
& marketing
Challenges for the Knowledge Society
ISSN 2069–8887
ISSN-L 1842-0206
The official journal of the
Society for Business Excellence
HOME VISION and MISSION EDITORIAL BOARD SUBMISSION GUIDELINES ARCHIVES CONTACT
- Open acces -
  Search in site
Search in
 
  Social Media
 
  Databases listing
» RePEc
        › IDEAS
        › EconPapers
  Special Issues
  Manuscript submission

Submit manuscripts to office@managementmarketing.ro
  General information

The journal is published by
Editura Economica, quaterly
Subscription
details

Management & Marketing no. 2/2009

APPLYING MARKETING TO HIGHER EDUCATION: SCOPE AND LIMITS
Abstract. This paper focuses on applying marketing concepts to the higher education sector. It starts by shortly reviewing some of the main marketing concepts and continues with an overview of how such marketing concepts can be relevantly used for the higher education sector. The extent and limits in their application are identified and dicussed and the paper also suggests which of the marketing ideas are already highly used in higher education and which ones still have to be developed.
Keyword: marketing, higher education.
[ Abstract ] :: [ Pdf ]
[ Abstract ] :: [ Pdf ]
[ Abstract ] :: [ Pdf ]
[ Abstract ] :: [ Pdf ]
[ Abstract ] :: [ Pdf ]
[ Abstract ] :: [ Pdf ]
[ Abstract ] :: [ Pdf ]
[ Abstract ] :: [ Pdf ]
[ Abstract ] :: [ Pdf ]
[ Abstract ] :: [ Pdf ]
[ Abstract ] :: [ Pdf ]
[ Abstract ] :: [ Pdf ]
[ Abstract ] :: [ Pdf ]
[ Abstract ] :: [ Pdf ]
[ Abstract ] :: [ Pdf ]
 
Conferences
2012.10.12-13
[ archives ]     
Publications
The Classes of Economic Concentration and the 80% Factor , Cezar Mereuță
Foreign Majority Ownership in the Node Companies of the Main Markets in Romania - Compendium , Cezar Mereuță, Ionuț Pandelică, Amalia Pandelică
Archives
[ journals archives ]     

Home | About us | Conferences | Publications | Archives | Submission guidelines | Contact