management
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Challenges for the Knowledge Society
ISSN 2069–8887
ISSN-L 1842-0206
The official journal of the
Society for Business Excellence
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Management & Marketing no. 2/2009

A statistical distribution useful in product life-cycle modeling
Abstract. Starting from some recent results presented by Isaic – Maniu and Vodă (2008) regarding the Product Life – Cycle (PLC), we propose here an alternative statistical distribution in order to describe all four phases of a product life span. This distribution is the so-called ALPHA distribution which was formerly used in reliability theory as time-to-failure distribution.
Keyword: PLC (Product Life-Cycle), life span, statistical modeling, Alpha distribution.
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