management
& marketing
Challenges for the Knowledge Society
ISSN 2069–8887
ISSN-L 1842-0206
The official journal of the
Society for Business Excellence
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Management & Marketing no. 2/2009

Prerequisites for reconsidering the importance of human capital in management
Abstract. We live in truly paradoxical times, where the present has increasingly fewer and weaker connections to the past, but is more and more determined by the future. Maybe the paradox is just apparent because, contrary to traditional beliefs, time does not in fact move from the past to the present and further into the future; on the contrary, the future first becomes present and then disappears into the past. Post-modern organizations will have to develop a strong potential to change, the adaptability to environment fluctuations being the main competitiveness factor. These organizations will be built around specific problems, very complex to solve. Solving these problems will only be possible with teams made of very well trained members, with various skills. The management of these organizations will no longer have the mission to supervise and direct, but to stimulate and perfect cooperation and communication within organizations. The content of planning of human capital, under complexity and turbulence conditions in the environment of organizations, will no longer accept solutions based on linear extrapolation of previous tendencies. An efficient planning will not be possible to make based on a set of isolated guidelines, but will request multireferential patterns, capable of interrelating very different dimensions of the organizational reality – economic, technologic, social-politic, environmental and, last but not least, cultural.
Keyword: adaptability, instrumental-rationality, proliferating diversity, flexibility.
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