Management & Marketing no. 2/2014

Factors influencing the consultancy services used in Romanian family businesses

Luminița Nicolescu,
Bucharest University of Economic Studies, Romania

Mariana Nicolae,
Bucharest University of Economic Studies, Romania

Irina Ion,
Bucharest University of Economic Studies, Romania

Abstract. The present study approaches consultancy services in relationship to family businesses, focusing on the extent to which those services are used by this category of companies and the way in which they are used. The element of novelty of the research relates to the identification of a number of factors that influence the acquisition of consultancy services in family businesses (company characteristics and decision maker’s features) and to their linkage to a number of characteristics of consultancy services. The theoretical model is applied on family businesses from Romani, an emerging market in Europe. Findings illustrate the existence of strong, weak and no existence at all of relationships between factors and consultancy characteristics, depending on the factor. Company related factors do influence the choice for consultancy services, meanwhile decision maker related factors seem to influence the least the analysed characteristics of consultancy in Romanian family businesses.

Keyword: family business, consultancy services, Romania, emerging markets.

Download full article