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Management & Marketing no. 3/2014

Dave CHAFFEY, Digital Business and E‐commerce Management: Strategy, Implementation and Practice

Carmen Bălan,
Bucharest University of Economic Studies, Romania

Abstract. Digital business is witnessing a tremendous evolution. New technologies shake the traditional business models and shape innovation opportunities. Currently, every business unit may become a technology startup, at the same time as e‐commerce extends the boundaries of the consumer behavior in the omnichannel context.

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