management
& marketing
Challenges for the Knowledge Society
ISSN 2069–8887
ISSN-L 1842-0206
The official journal of the
Society for Business Excellence
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Management & Marketing no. 4/2007

A glance of modern logistics. Demand planning process
Abstract. The world keeps on quickly changing and we will probably have to change the laws of the economy. In recent past years the production has dominated the consumptions: today, the consumer is always more, the true judge of the market and the firms of production have to redraw their strategies. The demand planning process becomes essential to face the world-wide competition: in fact, the border between innovative goods and functional goods becomes more and more transitory.
Keyword: planetization, globalization, functional goods, innovative goods, demand planning, commoditisation.
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