![]() |
|||||||||||||||||||
- Open acces -
|
|||||||||||||||||||
|
|||||||||||||||||||
|
|||||||||||||||||||
|
|||||||||||||||||||
|
|||||||||||||||||||
|
|||||||||||||||||||
![]() |
![]() |
![]() |
![]() |
Management & Marketing no. 4/2013
The influence of entrepreneurial orientation and market-based organizational
learning on the firm’s strategic innovation capability
Abstract. The literature in the field
has shown that high levels of
entrepreneurial orientation allow a
company to develop the ability to
innovate, to react quickly to changes
in the environment and even to
initiate change (Naman and Slevin,
1993). Carneiro (2000) considers
organizational learning as an
antecedent of innovation. In this
paper we explore the impact of
entrepreneurial orientation and
market-based organizational learning
on the strategic innovation capability
of companies in the West side of
Romania. These relationships were
studied using a sample of 61
companies from Timiş, Caraş-
Severin, Arad, Maramureş, Satu
Mare and Sibiu. These sampled
companies operate in the field of
production as well as in that of
services. In order to proceed with the
statistical data analysis we followed
these steps: verifying the scale’s
reliability; determining factor
loadings and research hypotheses
testing. Testing the research
hypotheses led to the result that
entrepreneurial orientation and
market-based organizational learning
have a positive impact on the
strategic innovation capability of a
company. Compared to previous
research, the contributions of this
paper are the conceptual model and
the development of the research
hypotheses based on the literature
review.
Keyword: marketing,
entrepreneurial orientation, marketbased
organizational learning
capability, strategic innovation
capability, firm.
|
![]() |
||||
![]() |
Conferences
![]() [ archives ]
Publications
The Classes of Economic Concentration and the 80% Factor , Cezar Mereuță
Foreign Majority Ownership in the Node Companies of the Main Markets in Romania - Compendium , Cezar Mereuță, Ionuț Pandelică, Amalia Pandelică
Archives
|
![]() |
||
![]() |
![]() |
![]() |
||
2007-2014 © Editura Economică |
||||
![]() |
![]() |
![]() |
![]() |
![]() |