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Management & Marketing no. 4/2013
Pygmalion teaching style, is there a need for it?
Sandra Teodora Carmen STOICESCU,
The Bucharest University of Economic Studies, Romania Valentina Mihaela GHINEA, The Bucharest University of Economic Studies, Romania
Abstract. Herein follows a research
and analysis concerning the possible
occurrence of the Pygmalion effect, a
type of self-fulfilling prophecy, in the
classrooms of the Academy of
Economic Studies, Bucharest. The
purpose of the paper lies in outlining
the possible impact the Pygmalion
effect can have on students’
experience in class, as well as ways
of harnessing the positive aspects of
this effect in the context of teaching
as an act of negotiation between
professor and student. While it may
be said that the term “self-fulfilling
prophecy” is not an accurate way to
describe the phenomena in question
(Eden, 1992), due to the fact that it is
not the prophecy which fulfills itself,
but the prophet who, unwittingly,
takes a course of action that brings
about the initially expected result, the
facts described in theory and proven
through studies remain accurate.
Whatever the approach chosen for
the future, the matter certainly proves
itself to be a significant one, with a
possibly great impact on the quality
of education and student engagement,
and it certainly deserves a closer
look
Keyword: Pygmalion effect,
teaching style, communication
effectiveness, self-fulfilling
prophecy, ideal teacher profile.
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