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Management & Marketing no. 4/2014
The social impact of university
entrepreneurship in Romania:
Is the institutional discourse
replicated or adapted?
Ramona CANTARAGIU,
The Bucharest University of Economic Studies, Bucharest, Romania Carmen PĂUNESCU, The Bucharest University of Economic Studies, Bucharest, Romania Shahrazad HADAD, The Bucharest University of Economic Studies, Bucharest, Romania
Abstract. The lack of governmental funding accompanied by an increase in the demand
for social services have urged the universities to rethink their mission and their position
on the market. The paper aims to investigate the dimensions of social impact of university
entrepreneurship building on recent studies on the social mission of higher education. The
existence of several dimensions in academia is tested by using a sample of twelve
universities from Romania which rank first in terms of quality and academic results. A
comparison is made between the ways in which the dimensions appear in the discourses
of the universities to establish if the discourse is unaltered of variable. The examination
reveals that the degree of social orientation differs among universities, some relying more
on the activity of their student associations to promote social change, whereas others take
the matters in their own hands and implement social projects based on European funding.
Keyword: university entrepreneurship, social impact, social responsibility, Romanian
universities, higher education, triple helix.
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The Classes of Economic Concentration and the 80% Factor , Cezar Mereuță
Foreign Majority Ownership in the Node Companies of the Main Markets in Romania - Compendium , Cezar Mereuță, Ionuț Pandelică, Amalia Pandelică
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