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Management & Marketing no. 4/2014
Students' perception of social
networking for academic purposes
in Bangladesh
Hossain Shahid SHOHROWARDHY,
University of Chittagong, Chittagong, Bangladesh H.M. Kamrul HASSAN, University of Chittagong, Chittagong, Bangladesh
Abstract. This study attempts to determine the students’ perception of social networking
on their academic purpose. In this paper, a survey was conducted by 480 selfadministrative
questionnaires given to a sample of students from the business faculties of
different public and private universities in Chittagong. The purpose was to aggregate
respondent’s opinions on the uses of their favorite social networking site(s) and their
impact on the students’ academic performance. Most of the respondents report a positive
impact of social networking on their academic purposes and there is a favorable
perception of social networking taking different nuances. Hence, there is a need for higher
education policy makers in Bangladesh to properly connect the students’ (especially
undergraduate and postgraduate) involvement in social networking with their academic
purposes to enable the current generation to fully take advantage of the technological
advances that are changing the educational landscape.
Keyword: social network, academic purpose, perception, student involvement, Facebook,
technology, education
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