management
& marketing
Challenges for the Knowledge Society
ISSN 2069–8887
ISSN-L 1842-0206
The official journal of the
Society for Business Excellence
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Management & Marketing no. 4/2014

Students' perception of social networking for academic purposes in Bangladesh
Abstract. This study attempts to determine the students’ perception of social networking on their academic purpose. In this paper, a survey was conducted by 480 selfadministrative questionnaires given to a sample of students from the business faculties of different public and private universities in Chittagong. The purpose was to aggregate respondent’s opinions on the uses of their favorite social networking site(s) and their impact on the students’ academic performance. Most of the respondents report a positive impact of social networking on their academic purposes and there is a favorable perception of social networking taking different nuances. Hence, there is a need for higher education policy makers in Bangladesh to properly connect the students’ (especially undergraduate and postgraduate) involvement in social networking with their academic purposes to enable the current generation to fully take advantage of the technological advances that are changing the educational landscape.
Keyword: social network, academic purpose, perception, student involvement, Facebook, technology, education
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