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Management & Marketing no. 4/2014

Urban retail market in Bratislava (Slovakia): Consumers perception and classification of shopping centres

František KRIŽAN,
Comenius University, Bratislava, Slovakia

Kristína BILKOVÁ,
Comenius University, Bratislava, Slovakia

Pavol KITA,
Economic University, Bratislava, Slovakia

Abstract. The transformation of urban retail as well as the strong influence of globalization creates new sales formats, such as shopping centers. These represent a new form of contemporary retailing and have a significant impact on transformation and localization and also they influence the shopping behavior of consumers. The aim of this paper is to evaluate the retail industry in the city of Bratislava with a specific focus on shopping centers. The task of this paper is the identification of shopping centers in Bratislava, the spatial diversification and their classification by different aspects. For a more complete view of retailing in Bratislava the paper also focuses on the analysis of consumers’ preferences.

Keyword: urban retailing, shopping centres, shopping preferences, Bratislava, GIS.

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