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Management & Marketing no. 4/2014
Urban retail market in Bratislava
(Slovakia): Consumers perception
and classification of shopping centres
František KRIŽAN,
Comenius University, Bratislava, Slovakia Kristína BILKOVÁ, Comenius University, Bratislava, Slovakia Pavol KITA, Economic University, Bratislava, Slovakia
Abstract. The transformation of urban retail as well as the strong influence of globalization
creates new sales formats, such as shopping centers. These represent a new form of
contemporary retailing and have a significant impact on transformation and localization and
also they influence the shopping behavior of consumers. The aim of this paper is to evaluate
the retail industry in the city of Bratislava with a specific focus on shopping centers. The task
of this paper is the identification of shopping centers in Bratislava, the spatial diversification
and their classification by different aspects. For a more complete view of retailing in
Bratislava the paper also focuses on the analysis of consumers’ preferences.
Keyword: urban retailing, shopping centres, shopping preferences, Bratislava, GIS.
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