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Management & Marketing no. 1/2012
Modern business methods of idea generation in the banking sector
Adrian Dumitru TANŢĂU,
Academy of Economic Studies, Bucharest, Romania Silviu MATEEŞESCU, Academy of Economic Studies, Bucharest, Romania
Abstract. The issue of developing
an effective idea generation
model has preoccupied business
leaders more and more in modern
businesses. The literature shows
that there are many models that
are in use and that differ
substantially in both style and
application. The idea generation
methods can be divided into three
groups: group work, individual
approach and schematic
techniques. After analyzing all the
methods belonging to each group,
a total of nine methods were
selected (three for each
category).This study tries to
identify whether or not there is a
connection between the number of
ongoing projects from a company
and the three groups of methods.
In order to perform this analysis,
the banking sector was chosen,
using a sample of nine banks.
Keyword: idea, idea generation,
banking sector, entrepreneurship,
innovation.
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Conferences
2012.10.12-13
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Publications
The Classes of Economic Concentration and the 80% Factor , Cezar Mereuță
Foreign Majority Ownership in the Node Companies of the Main Markets in Romania - Compendium , Cezar Mereuță, Ionuț Pandelică, Amalia Pandelică
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