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Management & Marketing no. 3/2011
DATA COLLECTION IN
ROMANIAN MARKET RESEARCH:
A COMPARISON BETWEEN
PRICES OF PAPI, CATI AND CAWI
Alina BARBU,
Academy of Economic Studies, Bucharest Alexandru ISAIC-MANIU, Academy of Economic Studies, Bucharest
Abstract. Market research
through surveys uses several data
collection methods, usually: face
to face interviews (PAPI),
telephone interviews (CATI),
online interviews (CAWI). This
paper presents the data collection
methods currently used in the
world and in Romania and a
comparison between methods
depending on the main criteria of
choice: sample size, interview
length, target incidence and
survey price. Statistical analyses
based on these variables lead to
an evaluation of the methods on
each criterion; this reveals
situations where certain methods
are more suitable than others,
depending on which criterion is
most important for the research.
The analysis is based on actual
price simulations in a marketing
research company and is relevant
for the current status of market
research in Romania.
Keyword: computer aided
telephone interviews (CATI),
computer aided web interviews
(CAWI), data collection methods,
market research through surveys,
pen and paper interviews (PAPI).
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2012.10.12-13
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The Classes of Economic Concentration and the 80% Factor , Cezar Mereuță
Foreign Majority Ownership in the Node Companies of the Main Markets in Romania - Compendium , Cezar Mereuță, Ionuț Pandelică, Amalia Pandelică
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