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Mobile Marketing – the marketing for the next generation
Abstract. The developments in
the field of technology changed
the way in which consumers
behave, inform themselves and
communicate with each other.
This change in behavior
influences the way in which
companies have to transmit the
marketing message to the
consumer. Besides the internet,
which is nowadays one of the
most used communication
channels, in the past years the
mobile phone gained more and
more importance in the everyday
life of consumers. Therefore, the
easiest way for a company to
communicate with its consumers
is through the mobile phone.
Therefore a new type of marketing
was developed: the mobile
marketing.
This article presents the definition
of mobile marketing with its
advantages and disadvantages, as
well as the ways in which a
company can make mobile
marketing.
Keyword: communication mix,
interactivity, mobile marketing,
mobile phone.
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2008.10.17-18
