Differentiation vs. low cost strategies in Romania
Abstract. The theoretical analysis
dealing with the possibilities of
supporting certain generic
strategies is useful in order to guide
the efforts needed to gain a
competitive advantage at national
level. Subsequently, the problem of
this advantage can be taken into
account at an international level. In
parallel with the theoretical
approach, it’s important to make an
evaluation of the existing situation
from the point of view related to
the preference for a certain type of
strategy, and of the relation
between the type of strategy and
the level of profitability. An
explicit modeling of the effort to
define a certain strategy will be
guided by the corroborated results
of these analyses. The study aims
at being a referential framework for
an ampler discussion on the theme
related to the sustainability of the
generic strategies with an extreme
positioning on the scale of
competitive advantages provided
by the cost and differentiation.
2008.10.17-18
