Abstract. The analysis methods of
the interdependences are meant to
give a meaning to a set of
variables or to group variables in
a certain way. This work includes
analysis in principal components.
In ACP (Analysis of Principal
Components) I included nine
variables. Starting from the nine
variables I sought to identify three
principal components (factors)
that summarize most of the
information held by these
variables and simplify the process
of interpretation of results. To
achieve the ACP which is a
multivariate analysis method of
marketing data I worked with
primary data collected through
quantitative marketing research.
2008.10.17-18
