Management & Marketing no. 1/2007

The Management of the EU Financed Projects Promotional Campaigns

prep. univ. Loredana Calinescu,
Scoala Nationala de Studii Politice si Administrative

Abstract. The purpose of this paper is to emphasize the importance of public communication for the successful management of European projects. The development of effective public communication campaigns within European projects contributes, on the one hand, to the acknowledgment of the rules imposed by the financing institution and, on the other hand, to a better understanding of the necessity to initiate projects that solve real issues of a development region. By underlining the role of the public and its particular needs, public communication campaigns contribute to the absorbtion of the European funds through the initiation of sustainable projects.

Keyword: European Union, management, project, public communication.

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