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Management & Marketing no. 1/2007

Marketing Consultancy for Launching a New Service

conf. univ. dr. Sebastian A. Vaduva,
Universitatea "Emanuel" din Oradea

prep. univ. drd. Ioan St. Fotea,
Universitatea "Emanuel" din Oradea

Abstract. At the global level, developed Western economies experienced a migration from agriculture- and production--based economies to a service-based economy. Starting with 1990, world economy entered a new stage, the informational age, which brought an intense growth of the tertiary domain. This article presents the idea of developing a consultancy and training sector in Romania – a country in transition towards a developed economy – and analyses the preferences and the needs of the SME sector in this respect.

Keyword: consultancy, SMEs, strategic marketing, training.

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